7 PLUMERIA DRIVE by BHANDARI ASSOCIATES & NAMRATA GROUP

7 PLUMERIA DRIVE by Bhandari Associates is one of the finest residential projects in West, Pune. Bhandari Associates has also developed 43 Privet Drive in Balewadi & this is one of the best project in that area. 43PD was commenced in Oct-2011 & started handing over form March 2015. 43PD is one of most successful project by Bhandari Associates. After successful handing over of 43PD, group has started drive series to target the premium segment. 2nd project in drive series is 7PD where booking commenced in Oct’2014 and tentative possession date is June-2018 onwards. Now 3rd drive series project (32 Pinewood Drive) will be commenced soon in Hinjewadi phase3. Drive series is completely different from other projects by Bhandari Associates. 7PD has lot of USP which attracts prospective home buyers (end users & investors).

MASTER LAYOUT

Following are the USP of 7PD:

• Closeness to Hinjewadi IT-BT park, Talwade IT Park, PCMC industrial belt, upcoming Talegaon MIDC developments, major mall and bazaar in PCMC and it is between Mumbai-Bangalore Highway & Aundh-Ravet BRTS Road which makes excellent connectivity.
• 7PD is connected thru PCMC DP road.
• Project spread over 16 Acres & 80% area is open
• 80,000 Sq. Ft. garden reservation adjacent to 7PD.
• 1, 00,000 Sq. Ft. reserved for amenities internally which is proportionately maximum in any given project is West, Pune.

(central open space for amenties)

• One of the biggest Club House in PCMC spread over 46,000 Sq. Ft.
• Resort themed club house design

• 1st Sport centric project in Pune

• Pollutions free 7PD, there will not be any manufacturing companies near by.
• It is an hour's drive from proposed international Air port in Panvel.
• Very close to Pavna River which would provide uninterrupted water supply.
• Ground water level in 7PD available at 20-30 ft. only
• Alu-form Technology makes this project long lasting, gives cracks free external & internal walls, minimizes the leakage & seepage issue, better finishing means  no waviness on the wall, more carpet area because of no plaster, minimal offsets of Pillars & Beams.

• 1st 22 floors project in this side of highway in PCMC and superlative structure design of the building.

• Fast constructions speed & low labor dependent constructions which minimize the possibility of delay in possession.

• Almost 1km of jogging track inside the project, one of biggest jogging track in any residential project in Pune.

• 
  
• More than 90% apartments are 3 side open which gives more lights & air flow, so the less consumption of electricity
• Biometric access to its residents
• Only 2,3,4BHK apartments in 7PD
• Good option for those who are looking for Self occupation, Investment & Rental Income because current rate is Rs. 6500/- or more in the vicinity.
• Footprints of building in the project is unique which gives un-obstacled view, more openness, better ventilation, more lights in every apartments, maximum distance between the buildings.
• Started with 5 buildings A, B, C, D and E. Building A & D is consist of smart 2BHK, Building C&E is combination of large 2BHK & 3BHK and Building B is having large 3BHK & 4.5BHK apartments.

Following are the details of apartment.

TYPE	AREA (Sq. Ft.)	Building
2 BHK	1060	A & D
2 BHK	1192	C & E
3 BHK	1514	C & E
3 BHK	1634	B
4.5BHK	2363	B

Below are links for better preview of the project:

(7 Plumeria Drive- Walk Through)

Finally, excellent review by 7PD flat owners:

  (7 Plumeria Drive- Customer’s Testimonial)

Happy Reading..... :-)

Keep Enjoying....... :-)

I request everyone to please comment on my blog.                                                       

HINJEWADI REAL ESTATE_ CURRENT REALITY

Hinjewadi is the suburb of Pune city & part of western Pune. Once, the hottest market for real estate in India where Hinjewadi witnessed average appreciation of 30% or more per year during year 2009- mid 2014. Hinjewadi had the potential of absorbing lacs of home buyer aspirants to get their dream home. It has   very strong connectivity from Mumbai-Pune Expressway, Bangalore, Pune City, PCMC area etc which attract the investors & end user to buy home. It also employs approx. 3 lacs people, in which most of them think to stay nearby areas from their offices. But following are the reasons i.e. day to day traffic issue, social infrastructure developments, etc. which resist the home buyers’ decision to invest. Still Hinjewadi has the maximum crowd of investors because of rental income. Bachelors IT guys in group can take flat on rent paying maximum rent, individually very smaller amount. More than 60% tenants are the bachelor IT guys. If this area wants to attract more mixed crowed has to be better developments, especially traffic solution.

From the last 2-3 years, MIDC is planning to eradicate these issues by expanding roads, allowing more commercials like malls, multiplexes, hotels, hospitals, etc. which are basic necessities these days. But a little problem because of Hinjewadi comes under in both MIDC & PMRDA earlier known Gram Panchayat partly, so the intention/conflicts of both development authorities arise.

Builder has done the excellent developments as of now. And even now faster & smarter development is being done. Some of the excellent offerings by builders like- Yashwin by VJ, Milange by Rama Group, Tinsel Town by Kohinoor Group, High Mont by Mittal Group and EON Homes by Kasturi Housing, etc. Also lot of future developments are proposed by many builders like 45 acres of VHTPL development by TCG Real Estate, 7 Acres of 32 Pinewood Drive by Bhandari Associates, etc. These are the projects which will change the face of Hinjewadi.

Also some of the beautiful developments are already done in this area like: Blue Ridge by Paranjape Schemes, Ashok Meadows By Mumbai based conglomerate Peninsula Land Ltd., The Crown Greens by Kolkata based MNC TCG Real Estate, Megapolis By Kumar Properties, etc.

As i already mentioned about the appreciation till mid 2014, I guess that is the time when Hinjewadi property rate was on maturity stage & henceforth declined. I also understand that this market is going through very tough phase so the property rate is minimal. Builders were selling property at the average rate of Rs. 5200/ sq. Ft. till Mid 2014. Now rate of the property in the same area is the more or less same and additional offers are huge like-no pre-emi till possession, lot of accessories in the apartments, huge discounts may be up to Rs.1000/ Sq. Ft., etc.

Also more issue with the property which comes under MIDC where the land is on lease of 95-99 years. Customers do not prefer especially lease hold property, since there are lot of conflicts in the agreement clauses between builders & MIDC. I guess some of the builders are fighting case in court against the some clauses mentioned in the agreement. And customers only came to know after getting possession & resale of the apartments. So, lease hold property is the biggest challenging property.

Most important, finally metro-line is proposed in the later developments of 2^nd phase of metro and this development is proposed till Hinjewadi phase 3 which may resolve/eradicate the traffic issue, hence the demand rise of property.

Happy Reading..... :-)

Keep Enjoying....... :-)

Sincerely,

Praveen Kumar

9158892286

FUTURE OF PUNE REALTY MARKET

We all understand that real estate sector is going thru very tough phase and I guess it happens after certain intervals, which is actually a good thing for any product/ industry life cycle. Otherwise we would not understand the value of customers/industry/sectors, etc.

But also I see Pune Realty market is better than the other metro cities in India, may be because of following reason:

• Pune Realty market is still in growing phase and we can see other metro cities in India has seen the maximum growth and now in maturity stage like Mumbai & NCR.

• It is also known as oxford of India in education- 35 engineering colleges, which is highest in the world in any given city. Pune University has 57 Engineering colleges affiliated to it, which is highest in the world.

• It has only 38% of local population (i.e. Marathi) . Hence a true cosmopolitan with around 20% North Indians, 10% Tamilians, 14% Telugites, 10% Keralites, 8% Europeans(Koregaon Park), 5% Africans, 2%Bangalis and 6% a mixture of all races.

• Pune has produced the highest number of professionals in USA almost 60% of the Indian population abroad is from Pune.

• Excellent connectivity from economic capital of India i.e. Mumbai and Bangalore.
• Climate /weather is very moderate, soothing which attracts the industries and people. 
• Futuristic development plan by local government bodies like Corporation (PMC, PCMC), MIDC and now PMRDA started working especially for the development of suburb of Pune.

• It has some of the finest schools, top IT companies, leading corporate offices, hotels, hospitals and entertainment hubs.

• Demand & supply of homes in Pune has good ratio: It has biggest IT & Bio-Tech hub in India, software companies Pune-212, followed by Bangalore - 208, Hyderabad - 97. Hence called the Silicon Valley of Maharashtra.

• 2nd largest centre for automobile industry.

• Maximum number of MIDC in Maharashtra & near by Pune.

• Also spread of MIDC on biggest land parcel in any given city in India.

• Beautiful scenic destination/places near Pune like- Mahabaleshwar, Lonawala-Khandala, Sinhgad Fort, Sirdi, Lavasa City, etc.

• And most important point is transparency during dealing between builders & customers. Still, Pune comes 1st in launching of such project having all the approvals , sanctions of the project. 

So, in true sense Pune realty market is the most favorable market for investors and end users. Also we can expect good future growth of realty market in Pune. And it has huge scope of development. Maximum industries & companies are suburbs of Pune where now residential & commercial development is  in full swing. So, we can see the minimal delay of the project compare to other metro cities in India.

Pune Realty Market Rocks!!!!

Hope for the Best.  😊😊

Sincerely,

Praveen Kumar

9158892286

MARKETING TOOLS FOR REAL ESTATE COMPANIES

There are different ways of marketing to target the segmented market. To get the optimum output of marketing, we required the integration & synchronization of all the tools of marketing & target customers that is maybe called as strategy.

Marketer must know their target customers to make or formulate their marketing strategy. It means you deliver your message to your target customers. To making strategy, marketer must know how to segment the market according to the product. 

There are various media through which company target the market, especially the real estate companies. 

Following are the tools or media:

1.      Collateral:

Ø  Visiting Cards

Ø  Brochures

Ø  Floor Plans

Ø  Rate Card

Ø  CD/DVD

2.       Internet Media:

Ø  Website: It must have all the required details e.g. customers testimonials

Ø  Social Networking Websites

ü  Facebook

ü  Google +

ü  Twitter

ü  Linkedin, etc.

Ø  Property Portals

ü  99 Acres

ü  Magicbricks

ü  Housing.com

ü  Makaan.com, etc.

Ø  Blog

Ø  Mobile Apps for projects

Ø  Google Ad words

Ø  Emailers, etc.

3.      Events:

Ø  Sponsorships of events

Ø  Events or activities for prospecting clients & existing clients

Ø  Corporate activities & presentation

Ø  PSU companies

Ø  Property Expo

4.      Outdoor Media:

Ø  Hoarding

Ø  Site Display

Ø  Pole Kiosk

Ø  Gantry

Ø  Nearby areas branding

Ø  Transit Ads- Trains, Buses, Rickshaws, etc.

5.      Electronic media

Ø  T.V.

Ø  Radio, etc.

6.      Print Media

Ø  News Papers- Daily, Weekly, Journals

Ø  News Letters

Ø  Magazines

7.      References

Ø  Existing client’s Referral

Ø  Channel Partners

Ø  Stake Holders

ü  Employee

ü  Vendors

ü  Media Agencies

ü  Bankers, etc.

These tools may help/assist marketer for decision making for their marketing activities. This is just short brief ideas about the marketing activities, which real estate companies generally do.

Best Wishes,

Praveen Kumar

+91 91588 92286

Un-matched Experiences @ Builder's Office

I always motivate myself to write my day to day experiences & some time I succeed as well. Few days back I happened to be a builder’s office just 2-3 days before the launching of a project means project was under pre-launch and customers were visiting the builder’s sales office for information, queries & bookings in the project. Few customers booked their flat as well; here rather I would say booked their dream home. Since I have experience of this industry so, I was observing everything very closely. This real estate company is very small in Pune & hardly two or three projects they have completed or ongoing.

I observe the Pune real estate industry passionately & very closely because this industry has become my soul now. Having only more than 3 years of experience in this industry but visited more than 120 times in builder’s office with at least 60 different projects/construction sites in Pune.

We as a builder always talks about the construction quality means everyone promise to give superior qualities than the others. But if you ask the builder that every builder promises to give better quality product then how you differentiate your quality with others, then hardly anyone has the answer which satisfies the customers.

But I believe the means of quality in a very different manner/perspective i.e. service other than the constructions quality and service must have which one cannot compare with the money. The same I saw at that builder’s office. One customer booked their dream home but no one knows whether he/she would even get the flat or not to live. But for a moment client must have forget everything except that moment. After completion of booking formalities, every employees & even owner of the company stood and congrats the clients with the bouquet, welcome kit & above all everyone clapped together. And further while leaving, owner personally greeted and congratulated the client.

This never happens in big builder’s offices because everyone is professionals are there with the higher degrees & well qualified and they can’t behave like that. Big builders always run behind the cost-cutting to make more money where as small players always feels to make customers happy as the customers want.  At the same time one cannot cheat others lifelong. Cheater must have the reality once & that time no one is available to help.

As a professional I would also add the means of quality i.e. better specifications, products or brands, better & more features, un-matched finishing by which clients must have feel like wow & makes the client long lasting happiness.

Since now every builder is getting separated from clients because of builder’s un-satiated hungry of the money and profits. What I understood from my life as of now is every small things counts in prosperity, happiness & success of person/institution/company. So do not the small things let go.

I won’t disclose the builder’s name due to my personal reasons.

This is purely my Personal Views & Thoughts.

Praveen Kumar

9158892286

Date: 01^st May’2014.

Hubtown Countrywood, Kondhwa, Pune by Hubtown Limited

HUBTOWN has withdrawn his hand from Pune residential project which is currently going with the name Hubtown Countrywoods at Katraj Kondhwa Road, Kondhwa, Pune. I absolutely don't understand why so happened? May be one of the reason is current project has been delayed by 1.5-2 years and now over all brand value (branding) is degrading due to Hubtown Countrywoods.

If so, can anyone build or retain a same brand name by withdrawing his hand from existing location (i.e. Pune) where HUBTOWN has already awareness in the mind of public of Pune. What I believe/feel withdrawing hand has more negative impact in the market than continuing with the 2nd phase. Because, Hubtown Countrywoods comprises of all types of customers like localities (puneites), maharashtrian, non-maharashtrian & from overseas as well. And, they are customer, ultimate cutomer & investors. All these customers know/understand well the reasons to withdraw his hand from 2nd phase & delay in possession for 1.5-2 years. So, what company wants to make understand these customers or clients by withdrawing hand from Pune residential projects? You can only remove your demarketing by giving best quality products & services now i.e. building stronger relationships with existing & new clients.

When better times has come to launch new projects or venturing in to new projects to generate maximum revenue then HUBTWON withdrawn. Since, now nearby area is developing, new projects are coming & now rate of development of this area would be faster than the previous because some projects on verge of completion(e.g.- ISCKON Temple) or almost ready for possession & now development will happen to fulfill the needs & requirement of those people who are going to live in recent future. So, now rate of property would also increase faster than previous in four years down the line.

We need to find solution for rebranding or better branding but here we are trying to escape from problem to rebrand the company.

Best Wishes, 

Thanks Everyone!!! 

Praveen Kumar

Also request you all to give me your valuable feedback.

(This is purely my personal views.)