MARKETING TOOLS FOR REAL ESTATE COMPANIES

There are different ways of marketing to target the segmented market. To get the optimum output of marketing, we required the integration & synchronization of all the tools of marketing & target customers that is maybe called as strategy.

Marketer must know their target customers to make or formulate their marketing strategy. It means you deliver your message to your target customers. To making strategy, marketer must know how to segment the market according to the product. 

There are various media through which company target the market, especially the real estate companies. 

Following are the tools or media:

1.      Collateral:

Ø  Visiting Cards

Ø  Brochures

Ø  Floor Plans

Ø  Rate Card

Ø  CD/DVD

2.       Internet Media:

Ø  Website: It must have all the required details e.g. customers testimonials

Ø  Social Networking Websites

ü  Facebook

ü  Google +

ü  Twitter

ü  Linkedin, etc.

Ø  Property Portals

ü  99 Acres

ü  Magicbricks

ü  Housing.com

ü  Makaan.com, etc.

Ø  Blog

Ø  Mobile Apps for projects

Ø  Google Ad words

Ø  Emailers, etc.

3.      Events:

Ø  Sponsorships of events

Ø  Events or activities for prospecting clients & existing clients

Ø  Corporate activities & presentation

Ø  PSU companies

Ø  Property Expo

4.      Outdoor Media:

Ø  Hoarding

Ø  Site Display

Ø  Pole Kiosk

Ø  Gantry

Ø  Nearby areas branding

Ø  Transit Ads- Trains, Buses, Rickshaws, etc.

5.      Electronic media

Ø  T.V.

Ø  Radio, etc.

6.      Print Media

Ø  News Papers- Daily, Weekly, Journals

Ø  News Letters

Ø  Magazines

7.      References

Ø  Existing client’s Referral

Ø  Channel Partners

Ø  Stake Holders

ü  Employee

ü  Vendors

ü  Media Agencies

ü  Bankers, etc.

These tools may help/assist marketer for decision making for their marketing activities. This is just short brief ideas about the marketing activities, which real estate companies generally do.

Best Wishes,

Praveen Kumar

+91 91588 92286