HUBTOWN has withdrawn his hand from Pune residential project which is currently going with the name Hubtown Countrywoods at Katraj Kondhwa Road, Kondhwa, Pune. I absolutely don't understand why so happened? May be one of the reason is current project has been delayed by 1.5-2 years and now over all brand value (branding) is degrading due to Hubtown Countrywoods.
If so, can anyone build or retain a same brand name by withdrawing his hand from existing location (i.e. Pune) where HUBTOWN has already awareness in the mind of public of Pune. What I believe/feel withdrawing hand has more negative impact in the market than continuing with the 2nd phase. Because, Hubtown Countrywoods comprises of all types of customers like localities (puneites), maharashtrian, non-maharashtrian & from overseas as well. And, they are customer, ultimate cutomer & investors. All these customers know/understand well the reasons to withdraw his hand from 2nd phase & delay in possession for 1.5-2 years. So, what company wants to make understand these customers or clients by withdrawing hand from Pune residential projects? You can only remove your demarketing by giving best quality products & services now i.e. building stronger relationships with existing & new clients.
HUBTOWN COUNTRYWOODS in KONDHWA by HUBTOWN LTD.
When better times has come to launch new projects or venturing in to new projects to generate maximum revenue then HUBTWON withdrawn. Since, now nearby area is developing, new projects are coming & now rate of development of this area would be faster than the previous because some projects on verge of completion(e.g.- ISCKON Temple) or almost ready for possession & now development will happen to fulfill the needs & requirement of those people who are going to live in recent future. So, now rate of property would also increase faster than previous in four years down the line.
We need to find solution for rebranding or better branding but here we are trying to escape from problem to rebrand the company.
Best Wishes,
Thanks Everyone!!!
Praveen Kumar
April'2014
(This is purely my personal views.)
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