Marketer must know their target customers to make or
formulate their marketing strategy. It means you deliver your message to your
target customers. To making strategy, marketer must know how to segment the
market according to the product.
There are various media through which company target the market,
especially the real estate companies.
Following
are the tools or media:
1.
Collateral:
Ø
Visiting Cards
Ø
Brochures
Ø
Floor Plans
Ø
Rate Card
Ø
CD/DVD
2.
Internet Media:
Ø
Website: It must have all the required details e.g.
customers testimonials
Ø
Social Networking Websites
ü
Facebook
ü
Google +
ü
Twitter
ü
Linkedin, etc.
Ø
Property Portals
ü
99 Acres
ü
Magicbricks
ü
Housing.com
ü
Makaan.com, etc.
Ø
Blog
Ø
Mobile Apps for projects
Ø
Google Ad words
Ø
Emailers, etc.
3.
Events:
Ø
Sponsorships of events
Ø
Events or activities for prospecting clients &
existing clients
Ø
Corporate activities & presentation
Ø
PSU companies
Ø
Property Expo
4.
Outdoor
Media:
Ø
Hoarding
Ø
Site Display
Ø
Pole Kiosk
Ø
Gantry
Ø
Nearby areas branding
Ø
Transit Ads- Trains, Buses, Rickshaws, etc.
5.
Electronic
media
Ø
T.V.
Ø
Radio, etc.
6.
Print
Media
Ø
News Papers- Daily, Weekly, Journals
Ø
News Letters
Ø
Magazines
7.
References
Ø
Existing client’s Referral
Ø
Channel Partners
Ø
Stake Holders
ü
Employee
ü
Vendors
ü
Media Agencies
ü
Bankers, etc.
These tools may help/assist marketer for decision making
for their marketing activities. This is just short brief ideas about the
marketing activities, which real estate companies generally do.
Best Wishes,
Praveen Kumar
+91 91588 92286
