I always motivate myself to write my day to day experiences & some time I succeed as well. Few days back I happened to be a builder’s office just 2-3 days before the launching of a project means project was under pre-launch and customers were visiting the builder’s sales office for information, queries & bookings in the project. Few customers booked their flat as well; here rather I would say booked their dream home. Since I have experience of this industry so, I was observing everything very closely. This real estate company is very small in Pune & hardly two or three projects they have completed or ongoing.
I observe the Pune real estate industry
passionately & very closely because this industry has become my soul now.
Having only more than 3 years of experience in this industry but visited more
than 120 times in builder’s office with at least 60 different
projects/construction sites in Pune.
We as a builder always talks about the
construction quality means everyone promise to give superior qualities than the
others. But if you ask the builder that every builder promises to give better
quality product then how you differentiate your quality with others, then
hardly anyone has the answer which satisfies the customers.
But I believe the means of quality in a
very different manner/perspective i.e. service other than the constructions
quality and service must have which one
cannot compare with the money. The same I saw at that builder’s office. One
customer booked their dream home but no one knows whether he/she would even get
the flat or not to live. But for a moment client must have forget everything
except that moment. After completion of booking formalities, every employees
& even owner of the company stood and congrats the clients with the
bouquet, welcome kit & above all everyone clapped together. And further
while leaving, owner personally greeted and congratulated the client.
This never happens in big builder’s offices
because everyone is professionals are there with the higher degrees & well
qualified and they can’t behave like that. Big builders always run behind the
cost-cutting to make more money where as small players always feels to make
customers happy as the customers want. At the same time one cannot cheat others
lifelong. Cheater must have the reality once & that time no one is
available to help.
As a professional I would also add the
means of quality i.e. better specifications, products or brands, better &
more features, un-matched finishing by which clients must have feel like wow
& makes the client long lasting happiness.
Since now every builder is getting
separated from clients because of builder’s un-satiated hungry of the money and
profits. What I understood from my life as of now is every small things counts
in prosperity, happiness & success of person/institution/company. So do not the small things let go.
I won’t disclose the builder’s name due to
my personal reasons.
This
is purely my Personal Views & Thoughts.
Praveen
Kumar
9158892286
Date:
01st May’2014.
